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When Tara Met Blog
Monday, July 16, 2007
Pinkberry is the new yogurt, or is it?

I moved out here along the time of the Pinkberry craze. I had heard of the long lines outside of the dessert shops and kept meaning to try it and then finally two sprouted up near my hood in the Westside. 

Raphael and I went this weekend and yes, there was a line but it went quick. The store is small and narrow similar to NYC's Tastey Delight stores (minus the kick ass chocolate flavors). However, the shops are very modern and Hello Kitty-ish in style. The branding is everywhere from their fun colorful logo to brainwashing songs that play on the radio spelling out Pinkberry in a girlish voice--very weird. They also have cool lights and weird kitchen objects on display and for sale. 

pinkberry counterpinkberry yogurt

I think the reason why they have been so successful in L.A. is because of the buzz (some good PR work there!), long lines and low fat "yogurt" credibility. At 25 calories per ounce, a small serving (5 oz) has 125 calories, a medium serving (8 oz) has 200 calories, and a large serving (13 oz) has 325 calories.

I put "yogurt" in quotes before because there is debate if Pinkberry is a yogurt or not. The Los Angeles Times sent samples of Pinkberry's product to a lab and revealed that Pinkberry did contain active yogurt cultures, but it does not contain the minimum amount of culture to call itself frozen yogurt, according to California state law. The company may be forced to reveal its recipe. Meanwhile, Pinkberry has removed all references to frozen yogurt from its website and marketing materials. The health benefits that were previously posted on the walls of Pinkberry (e.g., cures colon cancer, fights yeast infections) have also been removed. Another controversy, which LA Eater furthers is that Pinkberry stole their idea from Red Mango. 

Anyway, back to the ... let's call it a dessert, is tart and actually tastes like real yogurt, thus my suprise to hear that it isn't. It tastes healthy, if that's possible, and the toppings are an array of fresh fruit, dried cereals (Fruity Pebbles and Capn' Crunch) to crumbled Oreos and granola. Pinkberry comes in only two flavors, original, which is just plain yogurt tasting and green tea, which is green colored and tastes like grass. My vote is with the original, which I then topped with fresh pineapples and blueberries and Raphael got his with kiwi, raspberry and mango (he's the more adventurous foodie). Anyway, we both liked it and found the yogurt refreshing, the lines amusing and the Pinkberry jingles annoying. I'll stick with my Jamba Juice.

By the way, my friend Zendi scooped me (pun intended) with her review of Pinkberry, which she posted a few months ago. 

News: The taste that launched 1000 parking tickets - Los Angeles Times

Posted by Tara at 1:55 PM PDT
Updated: Monday, July 16, 2007 2:11 PM PDT

Monday, July 16, 2007 - 3:02 PM PDT

Name: "Zendi"

I noticed that people with a sweet tooth don't like pinkberry... are you one of them? hehe  There's a pinkberry opening near my house and I can't hardly wait.



Monday, July 16, 2007 - 3:43 PM PDT

Name: "Tara"

No, I liked the taste, but yes, I do have a sweet tooth. 

Tuesday, July 17, 2007 - 6:58 AM PDT

Name: "Heidi"

If you here anymore on the pinkberry PLEASE update. I have a slight addiction, but have found no more information since I heard it wasn't yogurt. Is it bad I dont care what it is because its so flippin good?!

Tuesday, July 24, 2007 - 8:42 AM PDT

Name: "CT"
Home Page:

I went on a quest a couple of months back to locate one of the few Pinkberry shops in Manhattan (I think they're rapidly opening more, but at the time there were only 2-3). Found it on 32nd Street, jammed among a bunch of Asian restaurants and such. I got the green tea flavor, topped with Fruity Pebbles. It was okay, I wouldn't go for the same combo again. "Tastes like grass" is about right, and that "gr" is hanging in by a string ;) Next time I'll have to try the plain with something more creative for a topping -- Coco Pebbles?

 I was also playing with my rad camera that day, and got one shot of the cool toys in the shop:

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