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When Tara Met Blog
Wednesday, March 1, 2006
Last night I went to the popular China Club for an X-Rated party--literally! It was for the launch of a new vodka from X-Rated that's distributed through Southern Wine & Spirits. Easy to have fun with such a sexy name. Anyway, the brand already has an X-Rated Fusion Liquor, a passion fruit vodka drink that comes in a bright pink color and frosted clear bottle and of course is popular with the young female crowd. Their website has the cute domain of Their marketing tag line even makes it clear that they are targeting their drink towards women: "The first vodka created to delight women."

Yet, despite their aims to attract women my age to their brand, the party consisted of a show from The Femme Fatals, which bordered towards burlesque and although fun, it excited mainly the males in the audience and their own sales guys and not the women. The 45 min show though included a great tango number from a husband and wife dance team, and it felt like I was watching "Dancing With The Stars" live. I would have enjoyed it more if the show highlighted some of the awesome dancing and less the continuous segments of just women doing stripper like moves, because although impressive it got boring after the first two skits. A woman next to me joked when a dancer dressed as Eve came on stage, saying that she almost wore the same outfit tonight.

If you plan to try X-Rated go with mixing their regular vodka and their passion fruit infused vodka with some pineapple juice. Very yum and colorful. At the very least I plan on buying a bottle because I know it will look good on my bar and in cocktails (and when I write bar, I mean the liquor and shakers that I store on top of my fridge, since my apt can only house a half size fridge, never mind a wet bar).

E-mail Response from X-Rated: Read your blog. We didn't want the show to be burlesque..will make some changes.

Film Review: Transamerica. My latest Film School Rejects write up.

Posted by Tara at 8:38 AM PST
Updated: Thursday, March 2, 2006 7:45 AM PST

Wednesday, March 1, 2006 - 2:32 PM PST

Name: Kat
Home Page:

HAHA. I read your transamerica review. The funniest part is I have the same shoes that Felicty Huffman is wearing in the poster. I bought them from payless. haha. :-)

Thursday, March 2, 2006 - 6:26 AM PST

Name: Steve
Home Page:

When you say, "a dancer dressed as Eve came on stage", do you mean she was wearing only a fig leaf with strategically placed long wifts of hair?

Sounds like an interesting party, party girl.


Thursday, March 2, 2006 - 6:40 AM PST

Name: Tara

Oh that is funny. I shop at Payless all the time too, was there two days ago actually.

Thursday, March 2, 2006 - 6:41 AM PST

Name: Tara

Exactly what I mean, but Eve also had some sheer stocking like material covering her skin, the kind the ice dancers wear.

Friday, March 3, 2006 - 11:55 AM PST

Name: CT
Home Page:

Pink vodka, I can accept. As long as it's not non-alcoholic.

And they didn't mean for a burlesque theme? C'mon. The target audience is female, meaning it's a sure thing that plenty of men would flock to the launch for some action. Of course they're going to choose the entertainment accordingly. What's the alternative, Chippendales?

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