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When Tara Met Blog
Wednesday, September 27, 2006
I'm in the NY Times!

I only had to harass the feisty reporter and insult the paper on my blog here to have it happen. The reporter, Matt Villano, respected my gumption and equal feistiness though and included me in his piece and even added in the idea about companies encouraging blogging, which is what I originally pitched him. So sometimes it pays to speak your mind--even if you're in PR. 

Check out the resulting story in the NY Times Circuits section page 5: Blogging the Hand That Feeds You 

I'm mentioned in three graphs.  I'm so stoked about it. The story also mentions that a blog is created every second, wow! 

Here's the excerpt

"Another example of the evolution of business blogs is a site named When Tara Met Blog. It is a personal mouthpiece for Tara Renee Settembre, an account executive with the Horn Group, a public-relations company in New York. Ms. Settembre writes about all sorts of experiences, from buying lip plumpers to harassing feisty reporters.

When she recently decided to move to California, she broke the news on her blog. The site has the full endorsement of her employer, which links to it on the corporate Web site and mentions it to interested clients. As her blog has become more popular, Ms. Settembre has even received permission to bill some of the time she spends writing it as professional development.

“I can’t help but think it is pretty awesome and modern of them,” she wrote in a recent post. She added that the company continued to encourage her to write, despite the fact that the blog “isn’t industry-related and sometimes has questionable content.”


Posted by Tara at 10:12 AM PDT
Updated: Wednesday, September 27, 2006 4:20 PM PDT

Wednesday, September 27, 2006 - 11:14 AM PDT

Name: "pia"
Home Page: http://www.courtingdestiny.com

Couldn't believe it when I read it.  Congats and more......

Wednesday, September 27, 2006 - 11:26 AM PDT

Name: "Tara"

"pia" wrote:
Couldn't believe it when I read it. Congats and more......
Thanks Pia. I was just thinking about our early emails about blogging when we first started out and shared encouragement. Thanks for that. And look we've both been featured in the press for our blogs :) keep up the good work and enjoy Manhattan for me.  

Wednesday, September 27, 2006 - 3:09 PM PDT

Name: "Shannon"

Congrats!!  That's a really great bit he wrote about you.  And I can say I knew you when you were just a 19-year-old college girl showing off your tattoo in Asheville. haha

Wednesday, September 27, 2006 - 3:32 PM PDT

Name: "H. (aka. NC_State_gal)"
Home Page: http://justanotherweek.blogspot.com

Wow, what a wonderful change of heart.  I am so glad to see this article!

Wednesday, September 27, 2006 - 9:37 PM PDT

Name: "deb schultz"
Home Page: http://www.deborahschultz.com

tara hits the big time! watch out world - congrats much deserved

Wednesday, September 27, 2006 - 10:50 PM PDT

Name: "Rav`N"
Home Page: http://ravnwolfstorm.webcrap.net

congrats. you've certainly proven that speaking up can make a difference.

Thursday, September 28, 2006 - 9:38 AM PDT

Name: "april"

I was reading that article in the Times yesterday, and I said to my co-workers, "I read that blog"  - How impressive!  congratulations.  Hope things are going well for you in CA, can't wait to hear more about the transition.

Thursday, September 28, 2006 - 4:19 PM PDT

Name: "suki"
Home Page: http://slightlydelightful.net/blog

that's great! :)  congratulations.

Thursday, September 28, 2006 - 7:48 PM PDT

Name: "Kyle"
Home Page: http://engageinpr.blogspot.com

congrats Tara, great article!  Hope the west coast is treating you well.

Monday, October 2, 2006 - 11:18 AM PDT

Name: "Tim Jackson"
Home Page: http://masiguy.blogspot.com

Isn't this a cool experience? Recognition for blogging? Who would have thought? As a writer, I always wanted to be in the NYT, I just thought it would be a different way... but I'll happily take this.

Congratulations on the article and thank you very much for taking the time to stop by my blog and post a comment as well- I really appreciate it.

Wednesday, October 11, 2006 - 9:04 PM PDT

Name: "Farrah"
Home Page: http://www.farrahrochon.com

That is so cool! I totally think all bosses should allow employees to freely blog. I know it would increase my productivity at the work palce. :)

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